The Student Veterans of America chapter from Bristol Community College with Legislative Commission Chair, Patricia Harris at the 15th SVA NATCON in Orlando, Fla.

 

Legion Recruiting Strategy 2025: Alumni Associations

Fall River , MA

Attending the sixth Student Veterans of America (SVA) National Conference, commonly known as NATCON, was a profound experience, one that underscored the evolution of my journey from military service to civilian life. Convening in Nashville, Tenn., this gathering marked my third representation of the military-connected students from Bristol Community College, located in the heart of Fall River, Mass. Reflecting on my transition, I recognized the familiar missteps shared by many veterans: misconceptions carried into the classroom and challenges in embracing emerging leaders. Yet, through these trials, I cultivated a deeper sense of gratitude and a diminished inclination toward judgment.

The 16th SVA National Conference held a special significance for me. To be honored as the Student Veterans of America Chapter Advisor of the Year was a privilege beyond measure, one that humbled me profoundly. Moreover, I found pride in representing The American Legion Post 303 in Swansea, Mass. In my role supporting student veterans, I extended invitations to every student I encountered, urging them to join their local Legion post. Witnessing the vibrant community of Post 303 amidst the broader struggles faced by many chapters, I recognized a strategic opportunity for growth: fostering collaboration between The American Legion and SVA chapters across college campuses.

Herein lies my proposal: a call to action for Legion posts to engage with their membership base, surveying the extent of college alumni within their ranks and identifying specific institutions for targeted outreach. Members are encouraged to integrate with their alma maters' alumni associations, advocating for SVA chapters, Veterans Centers and military-connected students on campus. Through proactive involvement in alumni associations, Legion members become champions for student veterans, leveraging their expertise to secure seats and influence decisions that directly impact this demographic.

Yet, effective engagement transcends mere affiliation; it necessitates genuine connection. Recognizing the tendency for younger veterans to approach the Legion with skepticism, we must redefine our approach. Rather than a blunt recruitment pitch, we must establish meaningful rapport, aligning the Legion's offerings with the individual's aspirations and needs. By positioning ourselves as mentors and advocates within academic and professional spheres, we foster a sense of belonging.

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